Playbasis Pte Ltd
Thailand
http://www.playbasis.com
| Product/Service name | Playbasis |
|---|---|
| URL of product/service | http://www.playbasis.com/ |
| Business domain | Gamification, Mobile Engagement |
About Service
Playbasis was founded in 2012 by Robert Zepeda, a veteran of the gaming and consumer software industries, with a vision to blur the lines between video games and business software in order to create more engaging & rewarding experiences for end users.
Today, Playbasis provides an enterprise-grade gamification platform to help large companies such as telcos and banks better engage with millennial audiences by leveraging a dynamic business rules engine, big data analytics, and gamified app frameworks. Playbasis generates revenue through a software-as-a-service subscription business model where customers only pay for the services that they use. These services - called ‘Kits’ - provide discrete yet integrated functionality delivered through web APIs. Playbasis also provides consulting and custom development on a project basis.
Playbasis Pte Ltd is headquartered in Singapore with wholly owned subsidiary Playbasis (Thailand) Co Ltd located in Bangkok. The company has raised USD$2.6M in venture capital from Ardent Capital, 500 Startups, Axis Capital Partners, Cherubic Ventures, and INTOUCH Holdings. The company expects to grow headcount from 25 full-time employees at year end 2015, to 50 full-time employees by year end 2016.
About CEO
| Name | Robert Zepeda |
|---|---|
| Date of birth | 1984/7/23 |
| Place of origin | California, USA |
| Job background | Working in game development industry since 2004 at companies such as Midway Games, HandsOn Mobile, High Moon Studios, and Activision. Came to Asia (Thailand) in 2010 and continued working for local social and mobile game studios. |
|---|
Story about why you started your business
Robert founded Playbasis in 2012 to help blue-chip enterprises build products and services with a game spirit. Having spent so much time in the game development industry, Robert wanted to take those product development and operational lessons and apply them to other industries, so that people could have more fun and rewarding experiences in their day-to-day lives (ゲーミフィケーション)
Message to Japanese companies or investors
We are interested to come to Japan. We are looking for partners and investors. Thank you!
About Company
| Founded | 2012/12/18 |
|---|---|
| Company located | Ocean Tower 2, 75/48 (24th floor) Sukhumvit 19, Wattana Bangkok, 10110 THAILAND |
| Description of Product/Service | Gamification and Mobile Engagement Platform |
| Capital amount of company | US$2,600,000 |
| Investor's name | Ardent Capital (Seed), 500 Startups (Seed), Axis Capital Partners (Seed), Cherubic Ventures (Series A), and INTOUCH Holdings (Series A lead) |
| Thinking of funding | yes |
Comments from Recommender
Thailand
Adrian Vanzyl
Ardent Capital
“Playbasis’ Series A is an important milestone for both Southeast Asia and Thailand’s startup ecosystems.
It shows that enterprise focused businesses with real IP are alive and well,
and able to grow rapidly. Ardent was the first investor to back Playbasis,
and this substantial round is great validation for both Rob [Robert Zepeda,
Playbasis Founder & CEO] and other aspiring entrepreneurs in this sector.”
※ We accept the inquiry all your about me company , but you might not be able to answer with respect to your question . Kindly your understanding as I ask .
Playbasis Pte Ltd
Thailand
http://www.playbasis.com/
| Product/Service name Playbasis |
|---|
| URL of product/service http://www.playbasis.com/ |
| Business domain Gamification, Mobile Engagement |
About Service
Playbasis was founded in 2012 by Robert Zepeda, a veteran of the gaming and consumer software industries, with a vision to blur the lines between video games and business software in order to create more engaging & rewarding experiences for end users.
Today, Playbasis provides an enterprise-grade gamification platform to help large companies such as telcos and banks better engage with millennial audiences by leveraging a dynamic business rules engine, big data analytics, and gamified app frameworks. Playbasis generates revenue through a software-as-a-service subscription business model where customers only pay for the services that they use. These services - called ‘Kits’ - provide discrete yet integrated functionality delivered through web APIs. Playbasis also provides consulting and custom development on a project basis.
Playbasis Pte Ltd is headquartered in Singapore with wholly owned subsidiary Playbasis (Thailand) Co Ltd located in Bangkok. The company has raised USD$2.6M in venture capital from Ardent Capital, 500 Startups, Axis Capital Partners, Cherubic Ventures, and INTOUCH Holdings. The company expects to grow headcount from 25 full-time employees at year end 2015, to 50 full-time employees by year end 2016.
About CEO
| Name Robert Zepeda |
|---|
| Date of birth 1984/7/23 |
| Place of origin California, USA |
| Job background Working in game development industry since 2004 at companies such as Midway Games, HandsOn Mobile, High Moon Studios, and Activision. Came to Asia (Thailand) in 2010 and continued working for local social and mobile game studios. |
Story about why you started your business
Robert founded Playbasis in 2012 to help blue-chip enterprises build products and services with a game spirit. Having spent so much time in the game development industry, Robert wanted to take those product development and operational lessons and apply them to other industries, so that people could have more fun and rewarding experiences in their day-to-day lives (ゲーミフィケーション)
Message to Japanese companies or investors
We are interested to come to Japan. We are looking for partners and investors. Thank you!
About Company
| Founded 2012/12/18 |
|---|
| Company located Ocean Tower 2, 75/48 (24th floor) Sukhumvit 19, Wattana Bangkok, 10110 THAILAND |
| Description of Product/Service Gamification and Mobile Engagement Platform |
| Capital amount of company US$2,600,000 |
| Investor's name Ardent Capital (Seed), 500 Startups (Seed), Axis Capital Partners (Seed), Cherubic Ventures (Series A), and INTOUCH Holdings (Series A lead) |
| Thinking of funding yes |
Comments from Recommender
Thailand
Adrian Vanzyl
Ardent Capital
“Playbasis’ Series A is an important milestone for both Southeast Asia and Thailand’s startup ecosystems.
It shows that enterprise focused businesses with real IP are alive and well,
and able to grow rapidly. Ardent was the first investor to back Playbasis,
and this substantial round is great validation for both Rob [Robert Zepeda,
Playbasis Founder & CEO] and other aspiring entrepreneurs in this sector.”
※ We accept the inquiry all your about me company , but you might not be able to answer with respect to your question . Kindly your understanding as I ask .
