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Playbasis Pte Ltd

Playbasis Pte Ltd

Thailand Thailand

http://www.playbasis.com

Product/Service name Playbasis
URL of product/service http://www.playbasis.com/
Business domain Gamification, Mobile Engagement
About Service

Playbasis was founded in 2012 by Robert Zepeda, a veteran of the gaming and consumer software industries, with a vision to blur the lines between video games and business software in order to create more engaging & rewarding experiences for end users.

Today, Playbasis provides an enterprise-grade gamification platform to help large companies such as telcos and banks better engage with millennial audiences by leveraging a dynamic business rules engine, big data analytics, and gamified app frameworks. Playbasis generates revenue through a software-as-a-service subscription business model where customers only pay for the services that they use. These services - called ‘Kits’ - provide discrete yet integrated functionality delivered through web APIs. Playbasis also provides consulting and custom development on a project basis.

Playbasis Pte Ltd is headquartered in Singapore with wholly owned subsidiary Playbasis (Thailand) Co Ltd located in Bangkok. The company has raised USD$2.6M in venture capital from Ardent Capital, 500 Startups, Axis Capital Partners, Cherubic Ventures, and INTOUCH Holdings. The company expects to grow headcount from 25 full-time employees at year end 2015, to 50 full-time employees by year end 2016.

About CEO
Playbasis Pte Ltd
Name Robert Zepeda
Date of birth 1984/7/23
Place of origin California, USA
Job background Working in game development industry since 2004 at companies such as Midway Games, HandsOn Mobile, High Moon Studios, and Activision. Came to Asia (Thailand) in 2010 and continued working for local social and mobile game studios.
Story about why you started your business

Robert founded Playbasis in 2012 to help blue-chip enterprises build products and services with a game spirit. Having spent so much time in the game development industry, Robert wanted to take those product development and operational lessons and apply them to other industries, so that people could have more fun and rewarding experiences in their day-to-day lives (ゲーミフィケーション)

Message to Japanese companies or investors

We are interested to come to Japan. We are looking for partners and investors. Thank you!

About Company
Playbasis Pte Ltd
Founded 2012/12/18
Company located Ocean Tower 2, 75/48 (24th floor) Sukhumvit 19, Wattana Bangkok, 10110 THAILAND
Description of Product/Service Gamification and Mobile Engagement Platform
Capital amount of company US$2,600,000
Investor's name Ardent Capital (Seed), 500 Startups (Seed), Axis Capital Partners (Seed), Cherubic Ventures (Series A), and INTOUCH Holdings (Series A lead)
Thinking of funding yes
Comments from Recommender
Adrian Vanzyl

ThailandThailand

Adrian Vanzyl

Ardent Capital


“Playbasis’ Series A is an important milestone for both Southeast Asia and Thailand’s startup ecosystems.
It shows that enterprise focused businesses with real IP are alive and well,
and able to grow rapidly. Ardent was the first investor to back Playbasis,
and this substantial round is great validation for both Rob [Robert Zepeda,
Playbasis Founder & CEO] and other aspiring entrepreneurs in this sector.”

※ We accept the inquiry all your about me company , but you might not be able to answer with respect to your question . Kindly your understanding as I ask .

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Playbasis Pte Ltd

Playbasis Pte Ltd

Thailand Thailand

http://www.playbasis.com/

Product/Service name
Playbasis
URL of product/service
http://www.playbasis.com/
Business domain
Gamification, Mobile Engagement
About Service

Playbasis was founded in 2012 by Robert Zepeda, a veteran of the gaming and consumer software industries, with a vision to blur the lines between video games and business software in order to create more engaging & rewarding experiences for end users.

Today, Playbasis provides an enterprise-grade gamification platform to help large companies such as telcos and banks better engage with millennial audiences by leveraging a dynamic business rules engine, big data analytics, and gamified app frameworks. Playbasis generates revenue through a software-as-a-service subscription business model where customers only pay for the services that they use. These services - called ‘Kits’ - provide discrete yet integrated functionality delivered through web APIs. Playbasis also provides consulting and custom development on a project basis.

Playbasis Pte Ltd is headquartered in Singapore with wholly owned subsidiary Playbasis (Thailand) Co Ltd located in Bangkok. The company has raised USD$2.6M in venture capital from Ardent Capital, 500 Startups, Axis Capital Partners, Cherubic Ventures, and INTOUCH Holdings. The company expects to grow headcount from 25 full-time employees at year end 2015, to 50 full-time employees by year end 2016.

About CEO
Playbasis Pte Ltd
Name
Robert Zepeda
Date of birth
1984/7/23
Place of origin
California, USA
Job background
Working in game development industry since 2004 at companies such as Midway Games, HandsOn Mobile, High Moon Studios, and Activision. Came to Asia (Thailand) in 2010 and continued working for local social and mobile game studios.
Story about why you started your business

Robert founded Playbasis in 2012 to help blue-chip enterprises build products and services with a game spirit. Having spent so much time in the game development industry, Robert wanted to take those product development and operational lessons and apply them to other industries, so that people could have more fun and rewarding experiences in their day-to-day lives (ゲーミフィケーション)

Message to Japanese companies or investors

We are interested to come to Japan. We are looking for partners and investors. Thank you!

About Company
Playbasis Pte Ltd
Founded
2012/12/18
Company located
Ocean Tower 2, 75/48 (24th floor) Sukhumvit 19, Wattana Bangkok, 10110 THAILAND
Description of Product/Service
Gamification and Mobile Engagement Platform
Capital amount of company
US$2,600,000
Investor's name
Ardent Capital (Seed), 500 Startups (Seed), Axis Capital Partners (Seed), Cherubic Ventures (Series A), and INTOUCH Holdings (Series A lead)
Thinking of funding
yes
Comments from Recommender
Adrian Vanzyl

ThailandThailand

Adrian Vanzyl

Ardent Capital


“Playbasis’ Series A is an important milestone for both Southeast Asia and Thailand’s startup ecosystems.
It shows that enterprise focused businesses with real IP are alive and well,
and able to grow rapidly. Ardent was the first investor to back Playbasis,
and this substantial round is great validation for both Rob [Robert Zepeda,
Playbasis Founder & CEO] and other aspiring entrepreneurs in this sector.”

※ We accept the inquiry all your about me company , but you might not be able to answer with respect to your question . Kindly your understanding as I ask .

Share this Company
Facebookでシェア google
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